Nothing is safer
than Dreft
Dreft takes care of the clothes that you love, so that they always look like the first day.
First times
First times always have a special flavour, a feeling that we want to keep forever. With Dreft, every time is like the first time, because nothing is safer than Dreft.
Over 70 years with you
Since 1948, at Dreft, we are committed to giving special care to your clothes to keep them as beautiful as on the first day. We have won the trust of families, which has made us grow and become a part of thousands of homes.

1950
Taking care of your “special” clothes

1960
Fabric Care

1980
Colour Care

40th
Anniversary

1990
Liquid Dreft retains the same properties

2000
Won't deform or shrink clothes
Tips & Tricks
What is happening? Start caring for your clothes and protecting their colours by following a few simple tips.