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About Dreft

Dreft takes care of your clothes,
so you can wear your style with confidence

At Dreft, we are committed to maintaining the highest quality for your garments from the first day to the last.

Do you want to know how?

Dreft, years and years achieving the best care

Since 1948, we’ve always worked hard to take care of your clothes like none other, so they all look like new.

This is what we were created for. But we have not only acquired experience, within Dreft we continue to work and innovate every day to offer you the best solutions and superior protection for your garments.

With Dreft, your clothes will look just like on the first day

At Dreft, softness and radiance are no longer a first. Our products take care of your clothes to make sure they always look great, like wearing a new outfit every day.

They preserve the most precious textures, fabrics and colours of a brand new garment for a look that is always perfect.

A large family of products for all types of care

We offer you more than 20 products with different solutions that fit you and all your clothes, your comfort, health and environmental protection needs.

Do you still not know about all of our products? You can take a look at them in our product section.

We offer you more than 20 products with different solutions that adapt to all your needs in terms of clothing, comfort, health and environmental protection.

You still don’t know all our products? You can check them out in our products section.

High level technology in every product

We achieve Dreft’s unparalleled results with the latest innovations. A lot of work and investment in research and the latest technologies allow us to develop revolutionary products and formulas with optimised, natural and cosmetic ingredients that guarantee maximum protection and care for all your clothes, day after day.

Dreft helps you protect our planet

We also collaborate in the protection of the environment. For us, ecology and care go hand in hand. That’s why the combination of natural ingredients, biodegradable fragrances and recyclable packaging allows us to take the utmost care of your clothes and the planet.

Dreft, a moral brand

We care about your clothes, but also about people. We are a committed and responsible brand towards the world around it.

By collaborating with non-profit organisations such as Think Pink Europe, to whom we have donated for every bottle sold to support women battling breast cancer; by donating to charities like Mothers for Mothers via the donation of sachets of Dreft Sensitive and Dreft Baby to help mothers during and after their pregnancy…, we have become a brand that is very dedicated to taking care of what matters most to you .

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