Sustainability
For a greener and more committed world
We live in a world where people are increasingly concerned about the environment and ecology. We are very aware that if we do not take care of our planet, it will have an early expiration date. At Dreft, we have decided to do our part for the cause, firmly committed to a better, greener and more ecological future.
We know the road is long and won’t be easy, but we also know that our ideals forbid us to look the other way. We have a great responsibility as a brand and as members of our society towards the future of our planet.
Rethinking plastic
We must take responsibility for ensuring that plastic is used as little as possible and made recyclable.
We have created a new generation of bottles with an innovative spirit, made of 100% recyclable plastic.
Plus, they have a measuring cap, so they don’t need an extra dispenser, reducing the amount of plastic needed.
Formulas based on natural ingredients to reduce our impact on the planet
Technological advances and our passion for research have allowed us to create detergents based on natural ingredients for all products: liquids, washing powders and capsules.
Thus, your clothes get to keep their shine, their colour and their quality, contributing to the development of slow fashion and taking care of our planet and its needs once more.
Because we CARE, we make your clothes last longer so our planet lasts forever
At Dreft, we know that with hard work, effort and firm compromise, we will continue to care for our planet the same way that, for all these years, we have cared for you and what matters most to you. To ensure that you can continue to enjoy your clothes in the most sustainable way possible and for much longer.
The ECO family, to take care of the environment and your clothes in the best possible way
Our ECO products respond directly to this need to become a society that is better, more committed, more ecological and more aware of our planet.
With the same quality, our ECO line also takes care of your clothes and the environment.
Collagen, to maintain your clothes in perfect condition for much longer
But that’s not all, this same innovation has led us to develop a wide variety of fabric softeners rich in collagen to protect your clothes longer. This formula reduces the loss of fibres during washing, which in turn reduces the production of microplastics that pollute the water and damage its flora and fauna.
