More than 70 years

Since its founding in 1948, within Dreft, we have been dedicated to giving special care to your clothes to keep them looking like new. This “special care” has allowed us to grow as a brand and become part of the home of thousands of families.

Above all, we care about fabrics. Because it is essential to keep your clothes looking perfect.

Over time, colour care has become a maxim for us. Their brilliance and strength is everything to you, so it became everything to us.

Over the years we have developed and innovated with products of all kinds that have shared and share our faithful commitment to be one of your reference brands.

These same products are the ones that have prevented and still prevent, today, that your clothes suffer from aging, that they do not lose their shape and the characteristics that you love the most.

Thanks to this and your trust, Dreft has become a brand with great experience in the total care of your clothes. For more than 70 years we have been by your side and for the next 70 years we will continue to do so unconditionally.