Environmental protection is key. We live in a society that is increasingly committed to this cause. Taking care of nature, fauna and flora is essential to life.

Every action counts. Great initiatives flood our televisions and social networks every day. But small gestures are also those that make our planet live on, in favour of sustainability, such as recycling, travel by public transport, the use of environmentally friendly products, or even thinking twice when shopping before purchasing an item that we may not need.

It is very common, due to ease, price or lack of planning, to overlook this idea and end up using products that damage the planet in some way. Examples include products whose formula contains toxic fragrances which, little by little, destroy the ozone layer. Still, are there any items that are truly 100% eco-friendly? Can we find, in the same way, products for the care and washing of clothes that are environmentally friendly?

Yes. For example, Dreft White Flower Eco. It is made with completely natural ingredients. In addition, it has a 100% biodegradable white flower fragrance, which takes care of the environment and your clothes.

Because we share your values and care about the environment as much as you do, Dreft offers you an effective way to take care of your clothes with a pleasant aroma, while respecting the planet. We had an idea, and we succeeded.